The Intercom style boils down to three key principles:
1) Say what the product is.
2) Say what it does.
3) Say why it’s unique or valuable.
Fin AI Agent
Creating the product positioning and webpage for Intercom’s Fin AI Agent was a long process: the task was to create an extremely information-dense page that showcased every single one of Fin’s capabilities in minute detail.
After a couple of months’ work, we released the Fin page in all its glory, and it immediately became one of the highest-converting pages on the website.
Lead them to the future
Intercom’s website rebrand aimed to take AI customer service and make it compelling: we’re talking flying cars, utopian cities and some kind of space customer service agent.
Plus, the small matter of introducing the product, showing off thousands of happy customers and including a (heavily edited) open letter from the CEO to the wider industry.
Why Intercom?
The task here was to simply communicate exactly what makes Intercom the best option when it comes to AI-first customer service.
It became clear that there are six pretty simple reasons why you should choose Intercom. And we put them all together on one, simple, easy-to-read webpage.
Introducing Copilot
Intercom’s AI copilot tool for support agents is genuinely amazing: they can ask it for help with anything: whether it’s for information that directly solves a customer problem or guidance on what they should do next when they’re stuck.
We were tasked with creating a page for the product and creating a short sizzle video to introduce the concept. So, what are you waiting for?
Pushed for time?
Meet Copilot in 70s
Product Pages V1
The Intercom platform has an extensive and diverse list of features that are used by customers, support agents, and support leaders.
We were tasked with creating temporary product pages to house all of the tools and features according to that structure.
Product Pages V2
Next on the agenda was updating the individual pages for each product. You can browse the content below:
